TYR — Promo Video “REVERIE”
PROJECT INFORMATION
Promotional video for an electrical off-roading car whose target audience is Gen-Z 7 years from now, with an established career and life.
Category
2D & 3D Motion Date
May 2024 Type
Group Project
2D & 3D Motion
May 2024
Group Project
Software
Cinema 4D
Redshift
Adobe After Effects
Adobe Illustrator
Procreate
Services
Art Direction, Design, 3D Modeling, 3D Texturing, 3D Rendering, Animation, Composition
Credits
Executive Director
Valentina Gil Duque
Storyboard
Hanqi Wang
Wenxin Yan
Creative Director Producer
Gage Bowman June Kim
3D Designer
Joseph Sandefur Jieru Tang Hanqi Wang
Wenxin Yan Vinh Bui
Producer
Dasom Choi
WORK PROCESS
Brief
Promotional video for an electrical off-roading car whose target audience is Gen-Z 7 years from now, with an established career and life.
Research
Step 1: Identify Keywords
Freedom, Autonomy, Voyager, Sustainability
Step 2: Define freedom for Gen-Z (Survey)
Step 3: Takeaways from the survey
Freedom is diverse, but the common thread is that we see freedom as a way to break our day-to-day routine and experience new fulfilling experiences
Step 4: Use takeaways to come up with our final concept
Daydreaming of Freedom - Reverie
Freedom, Autonomy, Voyager, Sustainability
Step 2: Define freedom for Gen-Z (Survey)
Step 3: Takeaways from the survey
Freedom is diverse, but the common thread is that we see freedom as a way to break our day-to-day routine and experience new fulfilling experiences
Step 4: Use takeaways to come up with our final concept
Daydreaming of Freedom - Reverie
Concept
Based on the concept, we analyzed and showcased the three ACTs in the story, placing them in different scenes.
ACT 01
· ACT01 sought to embody being transported into a limitless world through a daydream.
· This is from the point of view of TYR as it searches for its own version of freedom.
· ACT01 sought to embody being transported into a limitless world through a daydream.
· This is from the point of view of TYR as it searches for its own version of freedom.
ACT 02
· TYR wakes up from the daydream in a hollow industrial place, ready to drive out into the space that leads to freedom.
· It effectively sets the scene for the transition from the surreal landscapes to the more realistic environment, symbolizing TYR's movement towards freedom.
· TYR wakes up from the daydream in a hollow industrial place, ready to drive out into the space that leads to freedom.
· It effectively sets the scene for the transition from the surreal landscapes to the more realistic environment, symbolizing TYR's movement towards freedom.
ACT 03
· After waking from the daydream, TYR is fueled with inspiration to find its own version of freedom.
· After waking from the daydream, TYR is fueled with inspiration to find its own version of freedom.
Storyboard
Based on the concept, we analyzed and showcased the three ACTs in the story, placing them in different scenes.Before and After
Animation Test
Final Scence
These are the Final scenes I worked on.
These are the Final scenes I worked on.