‘TYR’ — Promo Video “REVERIE”
PROJECT INFORMATION
Promotional video for an electrical off-roading car whose target audience is Gen-Z 7 years from now, with an established career and life.
Category
2D & 3D MotionDate
May 2024Type
Group Project
Software
Cinema 4D
Redshift
Adobe After Effects
Adobe Illustrator
Procreate
Services
Art Direction, Design, 3D Modeling, 3D Texturing, 3D Rendering, Animation, Composition
Credits
Executive Director
Valentina Gil Duque
Storyboard
Hanqi Wang
Wenxin Yan
Creative Director Producer
Gage Bowman June Kim
3D Designer
Joseph Sandefur Jieru Tang Hanqi Wang
Wenxin Yan Vinh Bui
Producer
Dasom Choi
WORK PROCESS
Concept
Our final concept is “REVERIE”, A state of being pleasantly lost in one's thoughts; a daydream.
Storyboard
Based on the concept, we analyzed and showcased the three ACTs in the story, placing them in different scenes.
ACT 01
· ACT01 sought to embody being transported into a limitless world through a daydream.
· This is from the point of view of TYR as it searches for its own version of freedom.
ACT 02
· TYR wakes up from the daydream in a hollow industrial place, ready to drive out into the space that leads to freedom.
· It effectively sets the scene for the transition from the surreal landscapes to the more realistic environment, symbolizing TYR's movement towards freedom.
ACT 03
· After waking from the daydream, TYR is fueled with inspiration to find its own version of freedom.
Before and After
Animation Test
Final Scence
These are the Final scenes I worked on.