‘TYR’ — Promo Video “REVERIE”




PROJECT INFORMATION


Promotional video for an electrical off-roading car whose target audience is Gen-Z 7 years from now, with an established career and life.


Category
2D & 3D Motion
Date
May 2024
Type
Group Project

Software

Cinema 4D
Redshift​
Adobe After Effects
Adobe Illustrator

Procreate

Services

Art Direction, Design, 3D Modeling, 3D Texturing, 3D Rendering, Animation, Composition


Credits

Executive Director

Valentina Gil Duque



Storyboard

Hanqi Wang
Wenxin Yan


















Creative Director Producer

Gage Bowman      June Kim


3D Designer

Joseph Sandefur   Jieru Tang   Hanqi Wang  
Wenxin Yan   Vinh Bui

















Producer

Dasom Choi


WORK PROCESS


Concept

Our final concept is “REVERIE”, A state of being pleasantly lost in one's thoughts; a daydream.


Storyboard

Based on the concept, we analyzed and showcased the three ACTs in the story, placing them in different scenes.

ACT 01
· ACT01 sought to embody being transported into a limitless world through a daydream.
· This is from the point of view of TYR as it searches for its own version of freedom.


ACT 02
· TYR wakes up from the daydream in a hollow industrial place, ready to drive out into the space that leads to freedom.
· It effectively sets the scene for the transition from the surreal landscapes to the more realistic environment, symbolizing TYR's movement towards freedom.


ACT 03
· After waking from the daydream, TYR is fueled with inspiration to find its own version of freedom.





Before and After




Animation  Test






Final  Scence
These are the Final scenes I worked on.