PROJECT INFORMATION
I worked on NetEase’s 25th Anniversary Key Visual campaign, shaping the concept, palette, and layout system, then producing illustration assets and poster series for launch.
Partnered with brand, marketing, and production to translate the KV into multi-format deliverables for social, paid, and on-site activations, keeping everything on-brand and on-schedule. I also helped plan and run the offline celebration events, aligning signage, wayfinding, and stage graphics with the campaign look.
The toolkit supported localization and rapid versioning across markets.
Partnered with brand, marketing, and production to translate the KV into multi-format deliverables for social, paid, and on-site activations, keeping everything on-brand and on-schedule. I also helped plan and run the offline celebration events, aligning signage, wayfinding, and stage graphics with the campaign look.
The toolkit supported localization and rapid versioning across markets.
Category
Brand Campaign · Illustration · Posters · Event/Activation Design Date
June 2022 Type
Group Project
Brand Campaign · Illustration · Posters · Event/Activation Design
June 2022
Group Project
Software
Adobe Illustrator
Adobe After Effects
Photoshop
Figma
Procreate
Services
Key visual adaptations,
illustration assets,
poster series,
event signage & wayfinding,
social/digital campaign assets,
production handoff
Credits
Partners
In-house Brand/Marketing Team,
Event/Production Partners
Graphic Design
Wenxin Yan
Advertising
Wenxin Yan
WORK PROCESS
© 2025 WenxinYan