PROJECT INFORMATION


During my internship at NetEase, I contributed to multiple brand and marketing campaigns—including the Children’s Day Market key visual and IP character design, as well as the company Sports Day key visual and event collateral.

I helped turn concepts into cohesive visual systems across posters, signage, and social assets, ensuring on-brand execution from exploration to production handoff.


Category
Brand Campaign · Illustration · Posters · Event/Activation Design
Date
June 2022
Type
Group Project

Software

Adobe Illustrator  
Adobe After Effects  
Photoshop  
Figma

Procreate



Services

Key visual adaptations,
illustration assets,
poster series,
event signage & wayfinding,
social/digital campaign assets,
production handoff


Credits

Partners

In-house Brand/Marketing Team,
Event/Production Partners
























Graphic Design

Wenxin Yan



Advertising

Wenxin Yan



















WORK PROCESS






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