PROJECT INFORMATION
This project was a collaboration between SCAD Serve and the Atlanta Downtown Improvement District (ADID) to refresh downtown wayfinding and information services ahead of the 2026 FIFA World Cup.
We proposed a two-part system—digital kiosks + a human-centered info booth—unified by a consistent visual language and service blueprint so visitors, ambassadors, and maintenance teams stay aligned.
As the project’s 3D Motion Designer, I created the screen motion language and 3D visuals for the kiosks and the info booth. I handled UI motion studies, transitions, and animated iconography, built 3D assets and scene looks, and worked closely with UX and visual design to keep motion clear, accessible, and on-brand. I also collaborated on content optimization (render specs, performance, and handoff for implementation) and helped ensure the physical and digital pieces felt cohesive.
Our focus was to combine human-centered design with sustainable operations, building a wayfinding system that works now and can grow with the city.
We proposed a two-part system—digital kiosks + a human-centered info booth—unified by a consistent visual language and service blueprint so visitors, ambassadors, and maintenance teams stay aligned.
As the project’s 3D Motion Designer, I created the screen motion language and 3D visuals for the kiosks and the info booth. I handled UI motion studies, transitions, and animated iconography, built 3D assets and scene looks, and worked closely with UX and visual design to keep motion clear, accessible, and on-brand. I also collaborated on content optimization (render specs, performance, and handoff for implementation) and helped ensure the physical and digital pieces felt cohesive.
Our focus was to combine human-centered design with sustainable operations, building a wayfinding system that works now and can grow with the city.
Category
Service Design · 2D & 3D Motion · UI & UX Date
March 2025 Type
Group Project
Service Design · 2D & 3D Motion · UI & UX
March 2025
Group Project
Software
Cinema 4D
Redshift
Adobe After Effects
Adobe Illustrator
Procreate
Figma
Services
Art Direction, Design, 3D Modeling, 3D Texturing, 3D Rendering, Animation, Composition
Credits
Partners
SCAD Serve · Atlanta Downtown Improvement District (ADID) · Central Atlanta Progress (CAP)
Client Team
Marcus Mister · Nakasha S. · Daryl J.
Faculty & Mentors
Professor Lane Kinkade
Mentor Erfan Khaki
Professor Owen Foster
SCAD Serve Nick Libretti
Project Manager
William Ericson
UX Design
Ilayda Ozcan, Rukhsar Khundmiri, Raven Glister, Cole Thompson,Nick Rapoport, Milos Jankovic, Andrew Yi, Aarya Bapat,Jennifer Wee, Jaehwang Yi, Wenxin Yan
Graphic Design
Valentina Vidali, Saba Saadatdar, Xiangyi Chen
Motion Media
Jennifer Wee, Jaehwang Yi, Wenxin Yan, Jingjing Sun
Advertising
Fallon Milan Perlino, Anthony Randall
WORK PROCESS
Atlanta Downtown Visual Guide
LOGO Change Animation
Screen saver
© 2025 WenxinYan